VO_Profile_18_Summary

Basic Information

First Name*

Last Name*

Brand Name*

Headers

Header (Tagline/ Slogan)*

Sub-Header (Value Proposition)*

Brand Story

Problem*

Solution*

Credentials*

Features & Benefits

#1 Benefit (Header)*

#1 Benefit (Description)*

#2 Benefit (Header)*

#2 Benefit (Description)*

#3 Benefit (Header)*

#3 Benefit (Description)*

Handling Objections

F.A.Q (Handling Objections)

Mission

First Name*

Pronoun*

Mission*

Checklist

It's immediately obvious what my store sells

It's clear what niche I'm in

It's clear who my offerings are intended for

It's clear how I incorporate healing into my offerings

It's clear how my offerings are unique

It's clear how I add value and how my offerings benefit someone's life

It's clear why I should be trusted and how I'm qualified

My answers apply to my entire store & brand (not only one product/ offering)

My answers flow from one section to the next

There is no repetition or redundancy between my different answers

I use my name and write in the third person (No “I” or “we”)

I speak directly to my audience - I use “you” (instead of “people” or “individuals”)

I speak in a consistent tone of voice that my audience understands

My answers are focused on what my audience would care about

My tone sounds natural and accessible

I don’t use any “fancy” words, technical terms, jargon, or confusing acronyms

I checked for correct grammar using Grammarly (free web browser extension)

I’ve checked there are no spelling mistakes (I use proper spelling, punctuation, and grammar)

I’ve broken up any run-on sentences into a simple sentence structure

I use specific language more than vague superlatives

I avoided hyperbolic words (market-leading, breakthrough, innovative, stunning, ultimate, revolutionary)

I don’t make bold or sweeping claims (Ex: Use “One day installation” NOT “fastest installation”)

I don’t use clichés like “this is the best quality”

If appropriate, I use words that evoke emotion

If appropriate, I use sensory words and tap into the five senses (sight, sound, taste, touch, smell).

My answers are concise, straight to the point, and easily scannable

Every word counts, is purposeful, and adds value

I avoided filler words such as: actually, literally, honestly, just, nice, sorry, that, very, kind of, maybe

I removed unnecessary adverbs (carefully curated → curated, stressful crisis → crisis)

I removed desperate adverbs (critically important → critical, extremely helpful → helpful)

I replaced adjectives with stronger nouns (difficult situation → dilemma, small difference → nuance)

Summary

Review your answers