Great!
Now we’ve got your story down, it’s time to move onto your mission.
Every website needs a call to action that encourages visitors to take the next step.
Right above your offerings and product listings, your call to action will be combined with your mission.
Consider…
→ In an ideal world, if everyone had your offerings, what would happen?
→ What’s the end-goal you’re inspired by?
→ What’s your “why”?
→ What’s your dream?
→ What’s your purpose?
→ What’s the ultimate vision?
→ What difference are you trying to make in the world?
→ What is a recurring theme in everything you do?
→ What are you working on today to create a better tomorrow?
→ What sets you apart from others and is unique to you?
JetBlue : “To inspire humanity — both in the air and on the ground.”
Tesla : “To accelerate the world’s transition to sustainable energy.”
TED : “To spread ideas.”
LinkedIn : “To connect the world’s professionals to make them more productive and successful.”
Nike : “To bring inspiration and innovation to every athlete in the world.”
Avoid general statements like “make the world a better place”.
Remember, everyone on this marketplace is healing the world through their unique craft.
Make sure your mission statement is tied to your branding and your specific offerings.
The more specific you are, the more people will connect with your message.
Fill in the blanks and complete this sentence.
Support [your first name] in [your pronoun] mission to [your mission statement] today.
For example:
Support [Natasha] in [her] mission to [connect mindful business owners with mindful people] today.