Branding

While we’re all multidimensional people with a variety of interests…

–> Your online store needs a cohesive brand

–> This is not the place to have a general store

–> Narrow your store down to a specific niche, and stick to it

 

Ex: Don’t sell shoes and skin care products.

Sell a collection of shoes OR a collection of skin care products.

(even if you sell other products on the side)

 

Remember, everyone on this marketplace is applying healing to their given niche.

–> What’s your angle?

–> What’s your twist?

–> What do you do differently?

 

Your store should also have a recurring theme throughout your product design and packaging.

There should be a common thread, perspective, and style throughout your unique offerings.

 

The more specialized you are, the more people trust you have a vision and know what you’re doing.

The answers you provide should align with your offerings and reinforce why you’re the best at what you do.

 

Make sure your answers apply to your entire store & brand (not only one offering or specific product).

 

 

 

 

Select categories that apply to ALL of your offerings.

The categories you select will be listed on your Healer profile page.

(Product categories are selected separately when creating product listings.)

Branding Style Guide​

Now let’s establish your store branding that will guide your answers.

Keywords
Describe your brand and what you do in three words.
Keyword #1*
Keyword #2*
Keyword #3*
Values
Select 6 words that best describe your brand values.
Value #1*
Value #2*
Value #3*
Value #4*
Value #5*
Value #6*
Archetype
Select your brand archetype.
Archetype (Primary)*
Archetype (Secondary)*
Personality
Select 6 words that best describe your brand personality.
Personality Trait #1*
Personality Trait #2*
Personality Trait #3*
Personality Trait #4*
Personality Trait #5*
Personality Trait #6*
Personality Trait #7*
Personality Trait #8*
Personality Trait #9*
Personality Trait #10*
Tone Of Voice
Select 6 words to describe your tone of voice and communication style.
Tone #1*
Tone #2*
Tone #3*
Tone #4*
Tone #5*
Tone #6*