03 – Branding Style Guide

Branding Style Guide

MINDFUL MAKER ONBOARDING

60%

CREATING CONSISTENCY

While we’re all multidimensional people with a variety of interests…

Your online store should have a cohesive brand.

This is not the place to have a general store.

Narrow your store down to a specific niche, and stick to it.

For example, don’t sell shoes and skin care products.
Sell a collection of shoes OR a collection of skin care products.
(even if you sell other products on the side)

Remember, everyone on this marketplace is applying healing to their given niche.

What’s your angle?

What’s your twist?

What do you do differently?

WHEN ANSWERING, WE SUGGEST THE FOLLOWING...

The more specialized you are, the more people trust you have a vision and know what you’re doing.

The answers you provide should align with your offerings and reinforce why you’re the best at what you do.

There should be a common thread, perspective, and style throughout your unique offerings.

Your store should also have a recurring theme throughout your product design and packaging.

Make sure your answers apply to your entire store & brand.

(not only one offering or specific product)

BRANDING STYLE GUIDE

Now let’s establish your store branding that will guide your answers.

Keywords

Describe your brand and what you do in three words.

Keyword #1*

Keyword #2*

Keyword #3*

Values

Select 6 words that best describe your brand values.

Value #1*

Value #2*

Value #3*

Value #4*

Value #5*

Value #6*

Archetype

Select your brand archetype.

Archetype (Primary)*

Archetype (Secondary)*

Personality

Select 6 words that best describe your brand personality.

Personality Trait #1*

Personality Trait #2*

Personality Trait #3*

Personality Trait #4*

Personality Trait #5*

Personality Trait #6*

Personality Trait #7*

Personality Trait #8*

Personality Trait #9*

Personality Trait #10*

Tone Of Voice

Select 6 words to describe your tone of voice and communication style.

Tone #1*

Tone #2*

Tone #3*

Tone #4*

Tone #5*

Tone #6*

Colors Scheme

Select 3 core colors used in your marketing and offerings.

Color #1*

Color #2*

Color #3*

Colors Description*

NEXT STEPS...

1̶-̶ ̶I̶n̶t̶r̶o̶d̶u̶c̶t̶i̶o̶n̶

2̶-̶ ̶R̶e̶g̶i̶s̶t̶e̶r̶ ̶Y̶o̶u̶r̶ ̶S̶t̶o̶r̶e̶

3̶-̶ ̶B̶r̶a̶n̶d̶i̶n̶g̶ ̶S̶t̶y̶l̶e̶ ̶G̶u̶i̶d̶e̶

4- Mindful Maker Page

5- Review Summary