Mindful Maker Onboarding

Step 1 : Register Your Store

Step 1 of our 5-step onboarding process is to register your store!

 

In this stage, we will create your Mindful Maker profile.

Our intention is to help site visitors understand who you are, why you do what you do, and what’s in it for them.

We want people to authentically connect with you and your mission.

The following prompts and questions are designed with sales & marketing fundamentals in mind.

5 QUICK TIPS!

1 – Be genuine in your answers, dig deep into your “why” 

(be as vulnerable as you’re comfortable with!)

2 – Focus on your customers and how you add value to their lives 

(even if it’s your personal passion, art, or hobby!)

3 – Avoid making general statements or empty promises of “cure-alls” 

(be specific and explain the history/ research when possible)

4 – Write full sentences with correct spelling, grammar, and punctuation 

(avoid run-on sentences and consider using Grammarly!)

5 – Write in the third person 

(use your name & pronouns instead of “I”)

USING CHATGPT

If you have not written your brand story before, need a little help, or are looking to save time, consider using ChatGPT for inspiration.

Step 1: Start a chat. Share as much information as you can about what you do, why you do it, what makes you unique, and your relevant experience. (You can copy-paste your website’s “About” text into the chat).

Step 2: Write into the same chat: “Considering the business I have described above, can you provide an answer to this prompt using my pronouns “[enter your preferred pronoun]” and writing in a [enter your brand’s tone of voice] tone of voice? Here is the prompt: [copy-paste our question].”

Step 3: For more inspiration ask “Can you provide alternative answers?” then edit the answer until it feels unique, aligned, and authentic to you.

Click here to visit ChatGPT.
Basic Information
First Name*
Last Name*
Pronouns*
Email*
Profession*
Brand Name*
Instagram Handle*
_______________________________________________________________
Branding Guide
Distill what you do into 3 keywords.
These words will help create consistency in your branding and should guide all your decisions. How would you describe yourself? What’s your brand’s mission? What unique combination of attributes makes you different?
Keyword #1*
Keyword #2*
Keyword #3*
Select your brand values.
Brand values are the core beliefs that are at the heart of your business. Please choose values that shape your culture, guide your communications, and are aligned with your community.
Value #1*
Value #2*
Value #3*
Select your brand archetypes.
Personifying your business can help customers build an emotional attachment to your brand. Identify which archetype most closely aligns with your brand. What persona best reflects your customers’ values and your company’s vision?

Click here to see a breakdown of the different archetypes.

Archetype (Primary)*
Archetype (Secondary)*
Select your brand’s personality traits.
Your brand personality is how you would describe your brand if it were a person. A compelling brand personality puts a human face on your brand, making it relatable, nuanced, and unique. Remember, these aren't necessarily your individual personality traits; these are your brand's!
Personality Trait #1*
Personality Trait #2*
Personality Trait #3*
Select your brand’s tone of voice.
Tone of voice describes how your brand communicates with your audience, including the choice of words, communication style, and emotional tone. Your brand’s tone of voice represents your brand's personality and values.
Tone of Voice #1*
Tone of Voice #2*
Tone of Voice #3*
Share your brand colors. If you already have your brand HEX codes, please share them below.

If you are just getting started, please click here to find HEX codes (color IDs) to represent your brand.

Brand colors are a palette of colors that are used to represent your company. Your color palette should align with your values and the messaging that you wish to communicate. Click here to explore color theory and psychology principles for common color meanings.
Color #1*
Color #2*
Color #3*
Color #4*
Color #5*
Aesthetic*
_______________________________________________________________
Headers
Share your sub-header. (100-140 characters)
Think of your sub-header as your elevator pitch, value proposition, or a very concise “About Me” paragraph. How you incorporate healing into your offerings should be clear in this section. Help site visitors quickly understand the problem you are solving, who your target customer is, your business’ mission, and what makes your brand unique.
Sub-Header*
Share your slogan. (10-20 characters)
A slogan (also known as a tagline) is a catchy phrase that summarizes the essence of your brand identity or products in a concise way. Your headline needs to serve as a hook, grab attention, and inspire curiosity. Your header should clearly indicate what benefits to expect and what is unique about your offerings.
Slogan*
_______________________________________________________________
Brand Story
Explain the problem you are solving. (115-130 characters)
Use this section to elaborate on the problem you wanted to solve. Is there something you wanted/ needed, but couldn’t find? Did you have different passions or interests you wanted to combine into one product? How did this problem make you feel?
Problem*
Share your solution. (450-500 characters)
What was your solution to the problem? What realization did you have? Was there a new found perspective, a simple twist, or an innovation you made? What did you discover within yourself that can add value to the world? How did you figure out you could help others?
Solution*
Provide your credentials and establish your credibility. (180-230 characters)
Why should people trust you? What makes you an authority figure in your space? Was it a new found passion and entirely self-taught? Was it a tradition passed on from your ancestors? Did you complete a degree or formal education?
Credentials*
_______________________________________________________________
Features & Benefits
Explain your features and benefits.
Clearly share with your customers how your offerings are going to have a positive impact on their life. How will your offerings improve their lives in a tangible way? What problems do they solve? What are your customer’s pain points?

Let’s quickly establish the difference between a feature and a benefit.

→ A feature is a specific part or quality of your product. It tells customers what the product is, has, or does. It provides information on the product’s details, be it physical, functional, or technological.

→ A benefit describes the positive impact the feature has on the customer’s life. It tells customers why the product feature is relevant to them. It explains the value or improvements it can add to the consumer's life.

Example feature: 2,500 square feet of play area
Example benefit: A large play area allows each dog to move around more easily.
Example feature & benefit: 2,500 square feet of play area that allows each dog to move around more easily.

Features and benefits are both important. The feature is based on facts and the benefit establishes an emotional connection.

Share three points, each with a sub-header (20-30 characters) and short description (100-130 characters). In each of your three points, please provide a combination of your product’s features and benefits.
#1 Feature & Benefit (Header)*
#1 Feature & Benefit (Description)*
#2 Feature & Benefit (Header)*
#2 Feature & Benefit (Description)*
#3 Feature & Benefit (Header)*
#3 Feature & Benefit (Description)*
_______________________________________________________________
Mission
Inspire with your mission. (70-80 characters)
In an ideal world, if everyone had your offerings, what would happen? What’s your “why”? What difference are you trying to make in the world? What is a recurring theme in everything you do? What sets you apart from others and is unique to you?
Fill in the blanks : “Support [your first name] in [your preferred pronoun] mission to [your mission statement] today.”
First Name*
Pronoun*
Mission*
_______________________________________________________________
Signature*